Luxurious Couture, Ready-to-Wear & Wedding Dresses | Tony Ward Couture

    • FORWARD MAG

      The Couture Bridal Moment of Tony Ward

      2025-07-23

      It has always been the grand finale. Keeping the best for last?

      The last gown stood out. It was the climax of Tony Ward’s Fall-Winter 2025/26 Couture show in Paris ’Entre Rêve et Regard’.

      The bridal look that captured both the theatrical energy of the runway and the deep savoir-faire of the house. It isn’t just a closing dress. It is a declaration of the power of couture and of the woman who wears it.

      A Theme of Symbolism and Drama

      The Bridal Couture gown, was imagined within the theme of a modern masquerade, a masquerade that is not meant to hide. Part of a collection rooted in symbolism, drama, and the collision between identity and design. The dress was cut in crepe marocain, a fabric known for its structured drape and texture. But its core wasn’t only in the silhouette, it was in the layers of craftsmanship stitched onto every fold, a signature of Tony Ward's atelier.

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    • More than 500 Hours of Craftsmanship

      The process began with a drawn embroidery sketch stitched onto the base fabric, allowing the magical hands of the atelier to create a precise roadmap before adding intricate hand beading. Once the artwork was finalized, a series of cut-outs were carefully crafted, each shaped and integrated. These pieces were then delicately reapplied to the gown, allowing the intricate design to form naturally into the body of the dress. The final effect was sculptural, graphic…. yet graceful. Just how Tony envisioned it. It took more than 500 hours to bring the look to life, a reflection of Couture time and dedication.

      A Silhouette with Cinematic Impact

      Designed with a mermaid silhouette, the gown framed the body with intention. But it’s the bold cape-trimmed at the back that introduced movement and that cinematic impact; A visual finale that matched the collection’s emphasis on storytelling. From afar, the dress had the quiet presence of bridal refinement. Up close, it revealed a series of 3D appliqués, placed for maximum ‘quite’ drama turning a traditional bridal moment into a piece of sculpted art.

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    • Why It Matters Now

      Nowadays, the Couture is losing its essence, and this gown is what Tony wants it to reflect: a commitment to tradition and innovation. While the use of crepe marocain and classic bridal cuts is all about the timeless classics, the bold appliqués, daring cut-outs, and structural layers gave it a modern couture edge. It is a gown that didn’t rely on sparkles or volumes. It let the details, the lines, the layers, and the textures speak.

      This bridal couture look is a mirror of the wider themes of the season. Inspired by masquerade and baroque symbolism, the collection reimagined the idea of the mask but again, not as a way to hide, but as an identity reveal.

      It is more than a finale piece. It is a statement of presence, self-expression, and confidence exactly what the Tony Ward bride embodies.

      In a fashion world racing toward minimalism or mass appeal, Tony Ward’s couture remains deeply human… every cut is intentional, every gown is built by hand, and every stitch is filled with narratives.

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