frenzies, the excitement, the stress, the last minute preparations, the behind
the scenes race… they never subside.
the contrary, they seem to increase. With every show dawns a new pressure: it
has to outdo preceding ones. And after all, that is exactly why we love the
Fashion world. We love the Fashion world for the everlasting, perpetual race
against the clock, so stressful yet so highly rewarding.
two annual Couture fashion shows organized by the Tony Ward team in Paris, and
the numerous other fashion shows in different countries around the world such
as Mexico, USA, Qatar, China, to name a few, we never get used to the process
nor the feeling. It is never the same.
PARIS FASHION SHOW
season, the Tony Ward Couture Spring Summer 2017 collection Aelia Eudociawas revealed on January 23 in Paris at L’Oratoire du Louvre during the Haute
Couture Week. It was the collaboration of highly skilled artisans and
manufacturers; their hard work inside the studios and ateliers of the House is
what came to fruition. They designed exclusive fabrics and embroideries,
developed new cuts and volumes, and used special sewing techniques that only a
handful of Couture ateliers in Paris master, an added value which is rarely
exploited today. More than two hundred hands have worked on this collection in
the Tony Ward ateliers, contributing their extraordinary skills to such a unique
WHO IS AELIA EUDOCIA?
Eudocia, the Muse behind the Spring Summer 2017 Collection, was a Byzantine
woman who refused to settle for injustice. Empowered by her love and knowledge
of Literature, she stepped up bravely when difficulties rose and went to
Constantinople to ask for justice in the imperial court. Her strength impressed
the young emperor Theodosius II who fell in love with her and married her. Charmed by her avant-garde and unconventional
journey, Tony Ward reflected her boldness and modernity in his designs. He
created a collection in the image of the empress: a mixture of strength,
poetry, boldness and femininity.