By
the time the lights went down in Paris, the collection was already moving
elsewhere.
That’s
how Couture works for us, it lives intensely, briefly, and then it disappears
into the world. But before Tony Ward’s Spring–Summer 2026 Couture show
unfolded, there were five days of motions and emotions that go beyond the
runway and the beautiful pictures.
Casting
days blurred into fittings. Models stepped in and out of dresses. Hair and
makeup trials followed with over 4 hours to meet Tony’s vision: glossy waves,
luminous skin, subtle eyes…nothing loud, nothing distracting yet complementing.
The intention was clear: let the dresses lead. Light would do the rest. In
between, front-row fittings ran in parallel, last-minute alterations happened
quietly, and certain details were still being worked on hours, or even minutes,
before the show. Pieces were constantly in motion.
Then comes the setting where it mattered the most. The team pulled 48 hours overnight to ‘re-create’ the space. Inside the Galerie de Géologie et de Minéralogie, a Parisian space shaped by stone and history, a modern installation took over: layered silver panels, dimensional and reflective, but controlled. Not a mirror, more like fragments of light suspended in space. It echoed the collection’s idea perfectly. Facets, not shine. Reflection, yet not excess.















