Luxurious Couture, Ready-to-Wear & Wedding Dresses | Tony Ward Couture

    • FORWARD MAG

      Tony Ward Ready-to-Wear SS’26 Launch

      2025-10-02

      September doesn’t wait. It hits like a wave, shows stacking on top of one another, fittings bleeding into flights, and collections rolling one after the other until Couture. It’s the month fashion lives at full volume, and in this chaos, Tony Ward dropped a collection that feels like a deep breath underwater.

      The Ready-to-Wear Spring Summer 2026 line is not about keeping pace or going with that fast pace of the fashion world, it’s about shifting the rhythm, and bringing Atlantis to life.

      From Myth to Motion

      Atlantis has always been a story about memory, power, and collapse. Tony wanted to flip that narrative, turning the myth into fabric and motions. Dresses ripple in mousseline, tulle, and silk, layered like waves with ruffles. Sequins, pearls, and crystal embroidery glimmering as if hidden treasures surfaced from the ocean floor. Shades drift from aqua green to lilac sirenne, sunlight yellow to quartz pink, interrupted by the metallics of silver and gold. Fluidity with edge, softness cut by precision, a balance between fantasy and the real-world of daily wear.

      Dresses that tell THE story

      Some gowns feel like water in motion. A strapless sky-blue crepe mousseline sparkled with silver beadwork cascading into a tulle overskirt, the kind of dress that seems to move before the body does. Other dresses capture the architecture of lost cities, a fitted lilac gown embroidered with crystals and pearls, sculpted with cape sleeves that echo both strength and ethereal lightness. Then there are the bolder silhouettes: a gradient strapless gown shifting from deep blue to skylight, its overskirt crashing like waves; a sunlight yellow tulle gown spiraling in layered feathers and ruffles, equal parts play and drama.

      Each piece carries a trace of Atlantis: submerged, uncovered, reborn. And it is not about getting inspired by the myth, it is about making it wearable for women stepping into their own spotlight, whether at a premiere, a gala, or a night that simply calls for more.

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    • Craftsmanship Meets Ready-to-Wear

      What sets this collection apart is how it merges Couture’s savoir-fair with Ready-to-Wear’s spirit. Tony Ward’s designs aren’t about the fantasy for fantasy’s sake, it is about translating it into concrete motions. Every bead, cut, and drape has the sharpness of the Atelier work, but also the wearability to live beyond the runway. It’s that thin line he thrives in: between underwater and real world, between dream and everyday.

      And now, off to Paris!

      The collection now sails from the atelier to boutiques and retail partners worldwide, just in time for the whirlwind of September’s market week in Paris. Buyers will see the pieces up close: the shimmer of sequins, the weightless drift of layered skirts, the bold lines softened by hand embroidery.

      In a month when fashion screams for attention, Tony Ward’s Ready-to-Wear SS’26 doesn’t need to. It resonates. Like water carving stone, it leaves its mark in silence, in presence.

      Atlantis isn’t lost. It’s alive, in every fold, every sparkle, every step these gowns take into the world.

       

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