Our ‘Stardust
Voyage’ collection just hit the runway at Palais de Tokyo during Paris Fashion
Week. We delve into the secrets of our Spring Summer 23 Couture collection, the
culmination of months of hard work. Imagination in motion…
It started with a reflection, about our
fleeting passage on Earth. Elie Ward, Tony’s father, passed away last Autumn. He
was a couturier. He founded the Ward Atelier 70 years ago, Tony grew up in that
atelier. Elie Ward was still working on the collections just a few years ago,
transmitting his savoir-faire. This show is envisioned as an homage to the
couturier, the voyage of a star.
Scratched glimmering fabrics, vaporous
textures; gazar irisé, mousseline, organza pleated into sculptural clouds. Embroideries
destined to capture the glimmers of the cosmos. An innovative process,
transforming unexpected matter; silver and gold foil, studs, sequins reflective of the world’s color spectrum into
beaded stardust, supernova cascades, asteroid light appliqué, and meteor glimmer crusts. Silk thread finely
sculpted into 3D architectural collars. A burst of cosmic black,
ultraviolet, solar yellow, celestial blue mirroring the vastness of the
universe. Infinite twinkles.
Some final touches on the dresses before
flying to Paris, models drop by for a fitting in the Beirut salons, adjusting
an empire waist, adding a dash of color, opening up a slit. Next stop, the
Paris showroom on rue du Faubourg Saint-Honoré. The
make-up and hair style is fine-tuned, finishing the looks with a spark.
Meanwhile the stage is set in salle Orbe New York at Palais de Tokyo, a
monumental modern architectural landmark inaugurated in 1937 for the Paris
International Exhibition of Art and Technology in Modern Life, now dedicated to
contemporary art.
Moments before the show: make-up
Ethereal
silhouette, constellation 3D embroidery, ultraviolet… 4PM
Paris time, the show has started! Stardust scintillating on the runway. Cameras
flickering in all directions, catching the starlight reflected in the dresses. A
bustling atelier, meticulous handwork, a couture savoir-faire mirrored in the vaporous
textures, sculptural constellations, oversized capelines and an unexpected
fusion of luminous embroideries.
It’s a Stardust Voyage.
Watch the Show