In 1952, Elie Ward opened a Couture House in the heart of Beirut. His suits, cocktail and evening dresses were well known by the Lebanese high society women. Known for his refined taste and high-quality tailoring skills, the best dressed of the capital were seeking after his gowns for their special occasions. Thanks to the extraordinary quality of the fabrics and craftsmanship, his designs are admired even to this day.
ESTABLISHMENT OF THE ELIE WARD COUTURE HOUSE
After seven years of work experience in Paris, Tony Ward came back to his home country and launched his own Couture line. In recognition of his talent, the promising young designer was awarded the 1st prize at the "Société des Artistes et Décorateurs" (SAD) Design Competition, and his drawing was exposed at the Musée Galliéra (the Fashion Museum of the city of Paris).
FIRST COLLECTION UNDER THE TONY WARD (THE SON OF ELIE WARD) LABEL
Selected by the Official Committee of the Italian Fashion Week, Tony Ward started presenting his Couture Fashion Shows in Rome. Since his first collection entitled "L'Eden", his utmost talent was quickly noticed by the Italian and International press, high society and celebrities. Only a year later, he was named "Fashion Designer of the Year" and was awarded the "L'Ago D'Oro" (Golden Needle) prize in the Italian capital.
FIRST FASHION SHOW AT ALTAROMALTAMODA FASHION WEEK IN ITALY
The Tony Ward Couture collections attracted international members of Royal families, top celebrities and elegant women looking for uniqueness and refined exclusivity. The increasing demand for his creations led him to open an exclusive showroom in Moscow. Russian Vips, in search for exceptional gowns, immediately adopted the brand.
OPENING OF AN EXCLUSIVE COUTURE SHOWROOM IN MOSCOW
In 2008, the Brand translated its refined and elegant style into a luxury Ready-to-Wear line. The evening and cocktail gowns, ethereal and precious, are all entirely manufactured in the Couture Ateliers. These timeless and glamorous collections attract women in search of unique dresses for special occasions. The brand is now distributed in exclusive high-end boutiques and multi-brand stores worldwide.
LAUNCHING OF THE READY-TO-WEAR LINE
The designer, known for his unique Couture wedding gowns, entered the Ready-to-Wear Bridal Market in 2011, with an exceptional selection of materials and a delicate choice of details. From his Atelier in Beirut, Tony Ward brings the dream of purest romance into reality. He carefully shapes the silhouette of the bride with graceful and light gauzy fabrics such as georgette, organza and tulle.
LAUNCHING OF THE BRIDAL LINE
After showing his collections for ten years during the Italian Fashion Week in Rome, Tony Ward chose to present his Couture line in Paris for the first time in 2014. Aptly Named the "Architect Of Detail", he draws his inspiration from Contemporary Architecture, which helps him envision sculptural forms, create innovative techniques and play with the boundaries of light and transparency.
FIRST FASHION SHOW AT THE PARIS FASHION WEEK IN FRANCE