After celebrating the 60th birthday of the Historical Ward Atelier, Tony Ward Couture moved to its new Headquarters on Alfred Naccache Avenue in Beirut, Lebanon.
The modern building which gathers the Boutique, Couture Salons, Offices and Ateliers, reflects the image and philosophy of the brand: Refined, pure and timeless, where Fashion meets Architecture.
On the ground floor, the boutique fits with subtlety in the urban setting alongside the road. The mezzanine space is dedicated to the bridal world. The first and second floors have a common feature, a solid black block that opens onto a void. From the inside; this block houses the all-mirrored fitting room on the first floor, and the master's office on the second floor. The other floors are the "beehive" where all the Tony Ward creations are skillfully brought to life in free, open, and well-lit spaces that ensure comfort to the designers and couture teams. To top all these levels with yet more beauty, a garden rooftop with a small loft that can be used as a private reception area.
ARCHITECTURE & FASHION