INSIDE ‘HER MIDNIGHT GARDEN’ | Forward Mag | News | Tony Ward Couture

Forward Mag


She steps out in a bejeweled cutout midnight blue dress, modern romantic in fuchsia, embroidered delicate petals soft as butterflies, reveals her fears with a play of transparencies, shielded in blush flowers. We take a peek behind the scenes of ‘Her Midnight Garden’ photoshoot, the Tony Ward Ready-to-Wear Fall/Winter 2023/24 collection…


Sunrise on the Mediterranean, we are at Mina Image Center a platform for artists that promotes creativity and diversity through art, discussions and ideas. Upstairs, Kristina is listening to music with her ear pods while Sharbel Hasbany draws a mysterious stretch of eyeliner. Laysla is glancing at her phone while Michel Nader creates her hairstyle, behind her a black and white archive image of Bekaa valley in Lebanon. From upstairs, we have a 360° view of the team getting ready on the bottom floor…

Midnight Garden Behind the Scenes

Downstairs the team is setting up the stages for the photoshoot. Tony Ward is with Elsn the photographer, preparing the set for artistic images of the collection’s looks. In the next room, lined with light grey concrete walls and floors, Kristina walks around in a black jumpsuit sprinkled with colorful sparkling embroideries and a beret, for some test shots before we start to film each look in motion. In a dark corner, another stage is being prepared, the collection presentation video will be filmed here and the mood needs to reflect her secretive midnight garden. Zoya Ward our film director is with Roy, fine-tuning the lighting, the camera angle. Nour from the marketing team is in charge, she makes sure everything rolls smoothly.

Her Midnight Garden Photoshoot

The ladies are ready, Alina steps in front of the camera, ‘someone is chasing you’ Zoya tells her, and suddenly the model’s inner actress is revealed, the team is blown away. Roy gets the ball rolling. Lewis is backstage catching a smile on camera; Elisa, in a midnight blue midi dress embroidered with silver drew drops and Kristina in velvet with a starlight embroidered taffeta cape, between two poses, while our stylist Zeina adjusts the train. After a few shots, we find Alina and Laysla sitting on a stool, whispering and laughing, in their leafy green dresses with embroidered flora.

Her Midnight Garden Backstage

 Time for a little dance, Alina is already grooving, wearing a pure white tulle dress with floral multicolored thread embroideries. Joe our intern chooses a Latino tune for Elisa who came all the way to Beirut from the Dominican Republic ‘it’s my second time with Tony Ward’ she tells us ‘last time was at the couture show in Paris’. We catch Nadim, our marketing team’s filmmaker with a lighting stick filming shadows of silhouettes for the collection teaser. Laysla blows a kiss to the camera in her wildflowers white guipure embroidered nude dress.

Midnight Garden Dress

Rays of twilight interrupt her introspection
She’s a dreamer
At the edge of reality and her own fantasies
Inside ‘Her Midnight Garden’, the Tony Ward Ready-to-Wear Fall/Winter 2023/24 collection


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