Where is ‘Tony Ward Couture’ in this fast fashion world?

<p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">We live in a fast-moving fashion world for over a decade now. It keeps getting faster. Trends popping up, sneakers replacing heels on the runway, Couture has lost its value.</span></p><span style="font-size:small;"></span><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">But that&rsquo;s the challenge of Tony Ward Fashion House: Couture needs to continue to offer something different, something lasting, a classic with an edgy twist.</span></p><span style="font-size:small;"></span><p><span style="font-size:11.0pt;font-family:'Century Gothic',sans-serif;"><span style="font-size:small;">While trends rise and fall in a matter of days, Couture stands firm. Tony always says &lsquo;Couture has never been about speed&rsquo;. &nbsp;He keeps repeating that in the Ateliers so that the magical hands could keep on stitching narratives; It&rsquo;s all about the story, the craftsmanship and the slowing down for the pieces that stay with you. Not just for a season, but for a lifetime.</span></span></p><span style="font-size:small;"></span><p><strong><span style="font-size:small;font-family:'Century Gothic', sans-serif;">Fast fashion may offer quick fixes, but Couture offers a purpose.</span></strong></p><span style="font-size:small;"></span><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">Every Tony Ward Couture gown begins with a sketch, a thought, a fabric. Some of those fabrics have been waiting in the archives for years, carefully stored, protected, and eventually, reimagined. For over 10 years, the Tony Ward Ateliers have given a second life to archived couture pieces, embracing sustainability not as a trend, but as a long-standing value. </span></p><span style="font-size:small;"></span><p><strong><span style="font-size:small;font-family:'Century Gothic', sans-serif;"></span></strong><span style="font-size:small;font-family:'Century Gothic', sans-serif;"></span></p><span style="font-size:small;"></span><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">&nbsp;</span></p>

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