Preserving Couture

<p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">Every Tony Ward gown begins with a sketch, a mood board filled with inspirations, and countless hours of craftsmanship. From the first hand-cut fabric to the final stitched bead, each creation is more than just a dress: it&rsquo;s a memory in the making. And just like any memory worth keeping, it deserves to be cared for thoughtfully.</span></p><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">Owning a couture piece is a celebration, but it also comes with the responsibility of preservation. Whether it&rsquo;s a bridal gown, an evening dress, or a ready-to-wear piece, these garments are built to last. And not just for one night, but for generations.</span></p><p><strong><span style="font-size:small;font-family:'Century Gothic', sans-serif;">After the Spotlight Fades</span></strong></p><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">The moment may pass, but the gown stays with you. After wearing it, avoid leaving it hung for too long without proper care. Let it breathe! Yes, let it breathe literally; gently air it out in a cool, dry space. Avoid direct sunlight or heat, which can damage delicate fabrics or fade embroidery over time.</span></p><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">If your gown features intricate beading or embroidery (and most do when it comes to Tony Ward gowns), avoid brushing or shaking it harshly. Instead, lightly dust off any surface particles using a clean, soft cloth.</span></p>