The Unseen of Couture

<p style="font-family:'Times New Roman';font-size:medium;"><span style="font-weight:bold;">What Happens Before the Spotlight?</span></p><p style="font-family:'Times New Roman';font-size:medium;">Tic&hellip; Toc... The clock is ticking, adrenaline rush is rising, the rhythm is increasing&hellip;&nbsp;We are few days apart from the most awaited moment of each season:&nbsp;The Haute Couture Show.</p><p style="font-family:'Times New Roman';font-size:medium;">&nbsp;</p><p style="font-family:'Times New Roman';font-size:medium;">We embrace the new year with a new milestone: it&rsquo;s the 10th&nbsp;year of Tony Ward Couture catwalk held from the heart of Paris&hellip; and still the rush of the Couture Fashion Show preparation is yet to be the same. Every. Single. Season.&nbsp;</p><p style="font-family:'Times New Roman';font-size:medium;">We reveal the inspiration, the press release, talk about the statement pieces, the fashion show itself with its front row, we spread the beautiful pictures straight from the runway&hellip;&nbsp;</p><p style="font-family:'Times New Roman';font-size:medium;">but we never talk about what lies beneath the surface, about what happens in those endless months, days and hours that take to prepare for a 10mins Fashion Show. Documenting it into words won&rsquo;t give it justice.&nbsp;Stepping into the Ateliers Ward during this period is a scenery on its own, a chaotic beauty where the fascinating rush occurs.</p><div>&nbsp;</div><div class="row" style="font-family:'Times New Roman';font-size:medium;display:flex;flex-wrap:wrap;justify-content:center;margin-bottom:1rem;">&nbsp;</div>