Where is ‘Tony Ward Couture’ in this fast fashion world?
<p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">We live in a fast-moving fashion world for over a decade now. It keeps getting faster. Trends popping up, sneakers replacing heels on the runway, Couture has lost its value.</span></p><span style="font-size:small;"></span><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">But that’s the challenge of Tony Ward Fashion House: Couture needs to continue to offer something different, something lasting, a classic with an edgy twist.</span></p><span style="font-size:small;"></span><p><span style="font-size:11.0pt;font-family:'Century Gothic',sans-serif;"><span style="font-size:small;">While trends rise and fall in a matter of days, Couture stands firm. Tony always says ‘Couture has never been about speed’. He keeps repeating that in the Ateliers so that the magical hands could keep on stitching narratives; It’s all about the story, the craftsmanship and the slowing down for the pieces that stay with you. Not just for a season, but for a lifetime.</span></span></p><span style="font-size:small;"></span><p><strong><span style="font-size:small;font-family:'Century Gothic', sans-serif;">Fast fashion may offer quick fixes, but Couture offers a purpose.</span></strong></p><span style="font-size:small;"></span><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;">Every Tony Ward Couture gown begins with a sketch, a thought, a fabric. Some of those fabrics have been waiting in the archives for years, carefully stored, protected, and eventually, reimagined. For over 10 years, the Tony Ward Ateliers have given a second life to archived couture pieces, embracing sustainability not as a trend, but as a long-standing value. </span></p><span style="font-size:small;"></span><p><strong><span style="font-size:small;font-family:'Century Gothic', sans-serif;"></span></strong><span style="font-size:small;font-family:'Century Gothic', sans-serif;"></span></p><span style="font-size:small;"></span><p><span style="font-size:small;font-family:'Century Gothic', sans-serif;"> </span></p>
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